Learn from Lure Marketing

Lead Magnets: What They Are and How To Use Them To Get More Leads

Lead Magnets: What They Are and How To Use Them To Get More Leads

One of the biggest challenges of online marketing is how to convert your website traffic into leads for your business. Sure, people that are ready to buy now might call or e-mail you, but what about those that aren’t ready to buy yet? How can you convert them? For most small business websites, the onlyRead more about Lead Magnets: What They Are and How To Use Them To Get More Leads[…]

9 Ways To Grow Your E-mail Subscription List

9 Ways To Grow Your E-mail Subscription List

E-mail marketing is one of the most effective and profitable marketing channels available to small businesses. It is a proven way to both nurture and convert leads and create long term relationships with existing customers. The biggest hurdle on the path to e-mail marketing success is growing a list of engaged e-mail subscribers. With theRead more about 9 Ways To Grow Your E-mail Subscription List[…]

8 Things You Have To Do To Increase Your Facebook Following

8 Things You Have To Do To Increase Your Facebook Following

Facebook is the undisputed king of social media. It’s nearly 2 billion monthly active users isn’t close to being touched by any other social media platform. Even with an audience as large as this, growing your Facebook following can be tough, really tough. Both new and more established Facebook pages are finding it more andRead more about 8 Things You Have To Do To Increase Your Facebook Following[…]

How To Write The Perfect Search Engine Ad [Infographic]

How To Write The Perfect Search Engine Ad [Infographic]

Search engine advertisements can offer a lot of value to small businesses. They put your business at the top of search engines; exposing your brand to more consumers and driving targeted traffic to your website. Without the right ad however, search engine advertising can become quite costly. This is down to how Google charges theirRead more about How To Write The Perfect Search Engine Ad [Infographic][…]

Using Google Search Console To Increase Your SEO and Grow Your Business

Using Google Search Console To Increase Your SEO and Grow Your Business

Google Search Console (formerly Google Webmaster Tools) is a powerful (and free) SEO service provided by Google. It is a collection of tools and reports that allow you to properly strategize and optimize how your site ranks in search engines. You can use it to monitor your site’s health and performance to maximize your website investment. Search Console’sRead more about Using Google Search Console To Increase Your SEO and Grow Your Business[…]

Content Marketing For Small Businesses: The Basics

Content Marketing For Small Businesses: The Basics

One of today’s fastest growing marketing strategies is content marketing. In fact, 78% of CMO’s think that content is the future of marketing. In this article we will explore what content marketing is, why it is important for small businesses and how you can get started with content marketing today. But first, what is contentRead more about Content Marketing For Small Businesses: The Basics[…]

Instagram For Small Business: 7 Essential Things You Need To Do To Succeed

Instagram For Small Business: 7 Essential Things You Need To Do To Succeed

With over 600 million monthly active users, Instagram is one of the biggest and most popular social media platforms in the world. Instagram is a Facebook-owned app where users can either publicly or privately share pictures and videos. Founded in 2010, it is one of the newest and fastest rising social networking platforms around. WhileRead more about Instagram For Small Business: 7 Essential Things You Need To Do To Succeed[…]

Do Your Online Advertisements Work (Part 2)

Do Your Online Advertisements Work (Part 2)

Knowing exactly how to spend your advertising budget is often the hardest part of marketing your small business. You want to make sure that every dollar you spend helps to grow your business. Without any information showing you exactly how well your previous advertising efforts performed this can be a big challenge. This is where Google Analytics canRead more about Do Your Online Advertisements Work (Part 2)[…]