Analytics Services

Analytics Services for Small Businesses in Kingston, Belleville and surrounding areas.

What are Analytics?

google analytics servicesAnalytics is the study and interpretation of data related to your overall web presence. This includes everything from your website, to social media, e-mails, online advertisements and more. Once properly analyzed this data can give you meaningful insights about how you can improve your web presence and your return on investment.

Simply put, analytics provides you with information to help you make educated changes to your website or advertisements based on real world data, instead of feelings or opinions.

Analytics can show you more basic information such as:

  • How people get to your website.
  • How people interact with your website.
  • Demographic data of people on your website and social media platforms.
  • Which types of social media posts people respond to the most.
  • How many people interacted with your e-mail campaigns.

Or you can go even deeper to see things like:

  • What marketing channels are most effective for your business.
  • What path your users take before taking an action or making a purchase.
  • How well you rank on search engines compared to your competition.
  • How much your website is worth to your business.
  • If your online ads are actually working.

Using analytics saves you money. It allows you to look into what channels are driving the most leads and sales so you can invest more money in those channels. You can also see which channels aren’t performing and change or suspend them to stop wasting money.

Analytics Services

At Lure Marketing we believe that no online business effort is complete without thorough analytics reporting. Our certified analytics professionals use powerful third party analytics tools like Google Analytics to ensure that you are getting the most out of your website, social media, and advertising efforts. We offer several services including:

Analytics Set up and Optimization

Take the guesswork out of your marketing efforts. Use our experience and technical know how to set up analytics on your website the right way. We start by setting up your new analytics account and installing the required code onto your website. We then:

  • Set up tracking for the events and goals that matter to your business.
  • Create custom dashboards so you can easily keep on top of the information that is most relevant to you.
  • Create custom alerts when specific goals are met, or if there is a problem with your website.
  • Install Google Search Console so you can see how well you rank on Google and how you rank compared to your competition.
  • Link core analytics platform with other programs that allow you to track your advertisements, social media and e-mail marketing efforts at the same time.
  • Set up custom reports so you can see how your business is performing at the click of a button.
  • Train you on how to use your new analytics tools.

Monthly Analytics Reports

Do you already have analytics set up but are unsure about how to find or interpret the correct data? Let us do it for you! We will create custom monthly reports comprised of the data you need to make informed business decisions.

We first meet with you to discover your key performance indicators. We then review your analytics accounts and optimize them to meet your needs. Once everything is set up we will deliver a monthly report explaining how your online presence is performing and give you recommendations about how you can continue to improve.

Questions? Get A Free Consultation

If you have any questions about our services, or want to schedule a free consultation to see how you can start getting the most out of your web presence you can call us at 613-329-0980, e-mail us at info@luremarketing.ca or by using the form below. We look forward to hearing from you!