Content Marketing Services for Kingston, Belleville, Prince Edward County and surrounding areas.
What is Content Marketing?
Consumers are increasingly shutting off from the world of advertising. Online advertisements are everywhere you turn. How do you stand out in this sea of advertisements?
Content marketing is a strategy focused on creating, publishing and promoting valuable, relevant content on your website. This content is usually a mix of blog posts, photos, e-books, guides, videos, webinars and infographics.
Over 80% of consumers now gather information online first and will spend an average of 79 days gathering information before making a major purchase. Content marketing allows you to capture leads at this now critical information gathering stage.
Capturing leads at this early stage not only allows you to influence their eventual purchase decision, it also allows you to follow up with more helpful information, keeping your brand at the top of their mind. When they’re eventually ready to make a purchase, your business now has the advantage over your competition.
Content marketing offers many benefits to small businesses. These include:
- Increasing website traffic and brand awareness.
- Improving you website’s SEO.
- Establishing brand authority.
- Generating qualified leads.
- Promoting repeat purchases and brand loyalty.
Content Marketing Services
At Lure Marketing we offer several services to help your small business succeed with content marketing. They include:
Blog Start-up and Training
Start your own content marketing strategy today! Use our knowledge and experience to create a winning content marketing strategy for your small business. Start increasing your website traffic and generating qualified leads for your business.
- Create your new blog website or add a blog to your existing website.
- Train you on how to create and promote your new content.
- Research keywords and phrases that your consumers are searching for. We then compile a list of the keywords that are most valuable to your business.
- Add e-mail sign-up forms directly to your website to convert more of your website traffic. This sign-up list can then be used for targeted follow ups and e-mail marketing campaigns.
Content Creation and Promotion
Do you already have a blog or content marketing strategy but it’s not producing results? See the difference that working with a professional content marketing company can make! We use proven content marketing strategies to drive more traffic to your website and convert that traffic into qualified leads.
Our blog content is:
- Professionally written and edited.
- Optimized for search engines to boost its visibility.
- Designed to convert website visitors.
Our blog articles also include custom images and social sharing. To boost engagement, and increase the amount of leads we generate, we are also able to create custom infographics, guides, case studies, webinars and other lead magnets.
E-Books and Buyer’s Guides
Take your content marketing strategy to the next level! Let us design and create you a custom e-book or buyer’s guide! Use these to generate leads on your website. We will create you a custom designed landing page designed to capture consumer information in exchange for a free copy of your new e-book. Sit back and watch qualified leads appear in your e-mail inbox!
Questions? Get A Free Consultation
If you have any questions about our services, or want to schedule a free consultation to see how you can get started with content marketing you can call us at 613-329-0980, e-mail us at firstname.lastname@example.org or by using the form below. We look forward to hearing from you!