by Lure Marketing | Dec 18, 2017 | Content Marketing
Home » Category: "Content Marketing" Every year, more and more small businesses start a content marketing strategy, and for good reason. Over time, content marketing (aka “inbound marketing”) costs 62% less than outbound marketing tactics and generates... 
by Lure Marketing | Dec 14, 2017 | SEO
Home What Is Local SEO?Local SEO is a subset of SEO that focuses on increasing a website’s search engine ranking for so-called “local searches”. A local search is one that is geo-targeted, meaning that it includes a location within the search (i.e. “restaurants in... 
by Lure Marketing | Nov 30, 2017 | Search Engine Marketing
Home » Category: "Search Engine Marketing" Many small business owners aren’t getting the ROI from Adwords that they should be. Often times, this lack of performance is because they are paying way more than they need to when a consumer clicks on their... 
by Lure Marketing | Nov 23, 2017 | E-mail Marketing
Home » Category: "E-mail Marketing" What Is CASL? In July of 2014, the Canadian Radio-television & Telecommunications Commission (CRTC) introduced The Canadian Anti Spam Legislation (CASL). This legislation was introduced to reduce the amount of... ![Why Every Small Business Needs To Take SEO Seriously [Infographic]](https://www.luremarketing.ca/wp-content/uploads/2017/11/why-seo-small-business-header-1080x608.jpg)
by Lure Marketing | Nov 17, 2017 | SEO
Home For small businesses, SEO is vital. For most consumers, their first interaction with a small business is through their website. With 3/4 of consumers never looking past the first page of search results, if your business isn’t there, most consumers will...