Local SEO: How To Dominate Local Searches

Local SEO: How To Dominate Local Searches

Home » Posts by Lure Marketing What Is Local SEO? Local SEO is a subset of SEO that focuses on increasing a website’s search engine ranking for so called “local searches”. A local search is one that is geo-targeted, meaning that it includes a location...
How To Reduce Your Adwords CPC

How To Reduce Your Adwords CPC

Home » Posts by Lure Marketing Many small business owners aren’t getting the ROI from Adwords that they should be. Often times, this lack of performance is because they are paying way more than they need to when a consumer clicks on their ad. Today, we...
Small Business CASL Compliance Guide

Small Business CASL Compliance Guide

Home » Posts by Lure Marketing What Is CASL? In July of 2014, the Canadian Radio-television & Telecommunications Commission (CRTC) introduced The Canadian Anti Spam Legislation (CASL). This legislation was introduced to reduce the amount of spam...