by Lure Marketing | May 2, 2017 | Analytics
Of all of the metrics available in Google Analytics, bounce rate is one of the most important. It is also one of the most misunderstood. In this article we will explore what bounce rate is, what your bounce rate says about your website, and how you can lower your... 
by Lure Marketing | Mar 6, 2017 | Analytics, SEO
Google Search Console (formerly Google Webmaster Tools) is a powerful, free product from Google that offers many tools for improving the SEO of your website. Here are a few of the best. Search Analytics One of the most powerful SEO tools available in Google Search... 
by Lure Marketing | Feb 1, 2017 | Analytics
Knowing exactly how to spend your advertising budget is often the hardest part of marketing your small business. You want to make sure that every dollar you spend helps to grow your business. Without any information showing you exactly how well your previous... 
by Lure Marketing | Oct 25, 2016 | Analytics, Search Engine Marketing
Are your online advertisements working? Are they helping you grow your business or just wasting your money? These are basic question that are surprisingly hard to answer for most small business owners. If you’re paying to advertise your business it’s important to know...
