by Lure Marketing | Dec 18, 2017 | Content Marketing
Home » Category: "Content Marketing" Every year, more and more small businesses start a content marketing strategy, and for good reason. Over time, content marketing (aka “inbound marketing”) costs 62% less than outbound marketing tactics and generates... 
by Lure Marketing | Oct 27, 2017 | Content Marketing
Home » Category: "Content Marketing" Content marketing is a digital marketing strategy focused on creating and promoting valuable, relevant content to attract consumers and increase profits. For many small business owners, content marketing is still a... 
by Lure Marketing | Oct 12, 2017 | Content Marketing, Search Engine Marketing, SEO
Home » Category: "Search Engine Marketing" Keyword research is one of the most important steps of any online marketing effort. It can be used to increase the SEO of your website, as well as improving everything from online ads to social media posts. If... 
by Lure Marketing | Sep 18, 2017 | Content Marketing
Home » Category: "Content Marketing" As we’ve previously discussed, lead magnets are the best way to solve one of the biggest problems with most small business websites; converting the 95% of website traffic that doesn’t make a purchase on their first... 
by Lure Marketing | Apr 25, 2017 | Content Marketing
Home » Category: "Content Marketing" Many small business websites share a common problem. On average, around 95% of their website traffic leaves on their first visit without converting (either contacting your business or filling out a form on your... 
by Lure Marketing | Feb 28, 2017 | Content Marketing, SEO
Home » Category: "SEO" Content marketing is one of the fastest growing, and most effective, digital marketing strategies available to small businesses. In this article, we will explore what content marketing is and why it is important for small...