by Lure Marketing | Dec 18, 2017 | Content Marketing
Every year, more and more small businesses start a content marketing strategy, and for good reason. Over time, content marketing (aka “inbound marketing”) costs 62% less than outbound marketing tactics and generates over 3 times as many leads! At the heart of most... 
by Lure Marketing | Oct 27, 2017 | Content Marketing
Content marketing is a digital marketing strategy focused on creating and promoting valuable, relevant content to attract consumers and increase profits. For many small business owners, content marketing is still a relatively new concept. One of the biggest hurdles to... 
by Lure Marketing | Oct 12, 2017 | Content Marketing, Search Engine Marketing, SEO
Keyword research is one of the most important steps of any online marketing effort. It can be used to increase the SEO of your website, as well as improving everything from online ads to social media posts. If you don’t pick the correct keywords to target, however,... 
by Lure Marketing | Sep 18, 2017 | Content Marketing
As we’ve previously discussed, lead magnets are the best way to solve one of the biggest problems with most small business websites; converting the 95% of website traffic that don’t make a purchase on their first visit. All lead magnets are not created equal however.... 
by Lure Marketing | Apr 25, 2017 | Content Marketing
Many small business websites share a common problem. On average, around 95% of their website traffic leaves on their first visit without converting (either contacting your business or filling out a form on your website). For most small business websites with 1000’s or... 
by Lure Marketing | Feb 28, 2017 | Content Marketing, SEO
Content marketing is one of the fastest growing, and most effective, digital marketing strategies available to small businesses. In this article we will explore what content marketing is and why it is important for small businesses. What Is Content Marketing? At its...
