Small Business CASL Compliance Guide

Small Business CASL Compliance Guide

What Is CASL? In July of 2014, the Canadian Radio-television & Telecommunications Commission (CRTC) introduced The Canadian Anti Spam Legislation (CASL). This legislation was introduced to reduce the amount of spam sent to Canadians by ensuring that they only...
Why Use E-mail Marketing [Infographic]

Why Use E-mail Marketing [Infographic]

E-mail marketing is consistently one of the most under-utilized small business marketing strategies. This becomes surprising when you realize that it is also one of the best performing marketing strategies in the world. If you look at any large company you will see...