by Lure Marketing | Nov 30, 2017 | Search Engine Marketing
Many small business owners aren’t getting the ROI from Adwords that they should be. Often times, this lack of performance is because they are paying way more than they need to when a consumer clicks on their ad. Today, we look at ways to increase your advertising ROI... 
by Lure Marketing | Nov 9, 2017 | Search Engine Marketing
Of all of the digital marketing channels available to small businesses, display advertisements are one of the least understood by the average small business owner. In this article, we will explore what display ads are, and what advantages they offer for small... 
by Lure Marketing | Oct 18, 2017 | Search Engine Marketing, Social Media
What Is Remarketing? Remarketing (or retargeting) is a powerful digital marketing technique that allows you to target ads to consumers that have already been exposed to your business; most commonly after visiting your website. Although it did exist prior to the... 
by Lure Marketing | Oct 12, 2017 | Content Marketing, Search Engine Marketing, SEO
Keyword research is one of the most important steps of any online marketing effort. It can be used to increase the SEO of your website, as well as improving everything from online ads to social media posts. If you don’t pick the correct keywords to target, however,... ![Is Search Engine Advertising Right For Your Business? [Quiz]](https://www.luremarketing.ca/wp-content/uploads/2017/08/search-engine-advertising-quiz-1080x608.jpg)
by Lure Marketing | Aug 30, 2017 | Search Engine Marketing
While advertising on search engines like Google and Bing offers many benefits to small business owners, it’s not for everyone. A variety of factors, from business goals to average sale size, can impact whether or not you will find success with marketing your... ![How To Write The Perfect Search Engine Ad [Infographic]](https://www.luremarketing.ca/wp-content/uploads/2017/03/search-engine-ad-design-header.jpg)
by Lure Marketing | Mar 17, 2017 | Search Engine Marketing
Search engine advertisements can offer a lot of value to small businesses. They put your business at the top of search engines; exposing your brand to more consumers and driving targeted traffic to your website. Without the right ad however, search engine advertising...
