by Lure Marketing | Dec 14, 2017 | SEO
What Is Local SEO? Local SEO is a subset of SEO that focuses on increasing a website’s search engine ranking for so called “local searches”. A local search is one that is geo-targeted, meaning that it includes a location within the search (i.e. “restaurants in... ![Why Every Small Business Needs To Take SEO Seriously [Infographic]](https://www.luremarketing.ca/wp-content/uploads/2017/11/why-seo-small-business-header-1080x608.jpg)
by Lure Marketing | Nov 17, 2017 | SEO
For small businesses, SEO is vital. For most consumers, their first interaction with a small business is through their website. With 3/4 of consumers never looking past the first page of search results, if your business isn’t there, most consumers will never... 
by Lure Marketing | Oct 12, 2017 | Content Marketing, Search Engine Marketing, SEO
Keyword research is one of the most important steps of any online marketing effort. It can be used to increase the SEO of your website, as well as improving everything from online ads to social media posts. If you don’t pick the correct keywords to target, however,... 
by Lure Marketing | Mar 6, 2017 | Analytics, SEO
Google Search Console (formerly Google Webmaster Tools) is a powerful, free product from Google that offers many tools for improving the SEO of your website. Here are a few of the best. Search Analytics One of the most powerful SEO tools available in Google Search... 
by Lure Marketing | Feb 28, 2017 | Content Marketing, SEO
Content marketing is one of the fastest growing, and most effective, digital marketing strategies available to small businesses. In this article we will explore what content marketing is and why it is important for small businesses. What Is Content Marketing? At its... 
by Lure Marketing | Dec 28, 2016 | SEO
An often overlooked area for SEO improvement is the website structure. Your website’s structure is the framework by which everything else is built. Without a solid structure, attempts to improve your SEO will not be as effective. In this article we will discuss how...
