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What Digital Marketing Channels Are Right For Your Business?

The rise of the internet has brought with it increased competition. It has also brought new, more effective ways to market small businesses. There have never been as many ways to market a small business as there is right now. Knowing which digital marketing channels to choose can be tricky, however. Each marketing channel has its own advantages and disadvantages; what works for one business might not work for another.

So how do you choose? We’ve developed this quiz to help! Simply answer these 5 questions to get our recommendations for how you should market your business online!

What Is Your Primary Business Goal?

Which Of The Following Best Describes Your Business?

What Is Your Average Sale Amount?

What Is The Average Length Of Your Sales Cycle?

Do Your Products/Services Require A Lot Of Explanation?

What Digital Marketing Channels Should You Use?
Social Media, SEM and E-Mail Marketing
These channels are ideal for shorter sales cycles and promoting products and services with a small to mid-sized average sale amount. They also excel at generating leads and sales. Some social media advertising will be necessary to achieve optimal results.
Social Media and Display Ads
These channels are ideal for brand awareness campaigns. They work equally as well for small and large average sales amounts as well as long or short sales cycles. Social media marketing will be especially important for longer sales cycles.
Content Marketing, SEM and E-Mail Marketing
These digital marketing channels are well suited for longer sales cycles with mid-high average sale amounts. They also excel at generating both qualified leads and sales. Content marketing is especially effective for longer sales cycles, larger average sale amounts and lead generation.
Content Marketing, Display Ads and Social Media
These digital marketing channels are well suited for both longer sales cycles and mid-high average sale amounts. They are also ideal for branding campaigns. Content Marketing is especially effective for long sales cycles and higher average sale amounts.

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Tired of guessing how to market your business online? Get a free digital marketing report card from Lure Marketing! We will analyze your current digital marketing efforts and provide you with a detailed list of recommendations for how you can improve them.

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Lure Marketing

Lure Marketing is a digital marketing agency based out of Kingston, Ontario. We help small businesses navigate and thrive in the online world.

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(613) 329-0980

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