Learn From Lure Marketing
What Is Remarketing? Remarketing (or retargeting) is a powerful digital marketing technique that allows you to target ads to consumers that have already been exposed to your business; most commonly after visiting your website. Although it did exist prior...read more
Running a contest on Facebook is a great way to build enthusiasm around your brand, build your e-mail list, and grow your following. With organic reach declining on Facebook, it can be tough to grow a large and engaged following. Facebook contests are a great way to...read more
Keyword research is one of the most important steps of any online marketing effort. It can be used to increase the SEO of your website, as well as improving everything from online ads to social media posts. If you don’t pick the correct keywords to target, however,...read more
Facebook is not only the undisputed king of social media; with a reported advertising revenue of $9.16 billion in the second quarter of 2017, it is also one of the largest ad networks in the world. For many advertisers though, Facebook can be a frustrating place to...read more
As we’ve previously discussed, lead magnets are the best way to solve one of the biggest problems with most small business websites; converting the 95% of website traffic that don’t make a purchase on their first visit. All lead magnets are not created equal however....read more
While advertising on search engines like Google and Bing offers many benefits to small business owners, it's not for everyone. A variety of factors, from business goals to average sale size, can impact whether or not you will find success with marketing your business...read more
Of all of the metrics available in Google Analytics, bounce rate is one of the most important. It is also one of the most misunderstood. In this article we will explore what bounce rate is, what your bounce rate says about your website, and how you can lower your...read more
Many small business websites share a common problem. On average, around 95% of their website traffic leaves on their first visit without converting (either contacting your business or filling out a form on your website). For most small business websites with 1000’s or...read more
E-mail marketing is one of the most effective and profitable marketing channels available to small businesses. It is a proven way to both nurture leads and create long term relationships with existing customers. The biggest hurdle on the path to e-mail marketing...read more
Facebook is the undisputed king of social media. It’s nearly 2 billion monthly active users isn’t close to being touched by any other social media platform. Even with an audience as large as this, growing your Facebook following can be tough, really tough. Both new...read more
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We help small business owners across North America grow their businesses using progressive digital marketing and website design tactics. How can we help you do the same?
Lure Marketing is a digital marketing and website design agency based out of Kingston, Ontario. We help small businesses navigate and thrive in the online world.