Search engine advertisements can offer a lot of value to small businesses. They put your business at the top of search engines; exposing your brand to more consumers and driving targeted traffic to your website. Without the right ad however, search engine advertising can become quite costly.
This is down to how Google charges their advertisers. Google only charges advertisers when a consumer clicks on one of their ads. For this reason Google loves top performing ads. Top performing ads get more clicks than poor performing ads: more clicks means more money for Google.
To reward advertisers with great ads, Google introduced Quality Score and Ad Rank. The better a search engine ad performs, the higher its Quality Score and Ad Rank becomes. With higher Quality Score and Ad Rank comes lower advertising costs and better placement in search engine results pages.
A great search engine ad stand out and compel consumers to click on them. Poor search engine advertisements blend in and are quickly forgotten. These ads suffer from low Ad Rank and Quality Scores, increasing their cost per click and decreasing the amount of consumers that see the ad in the first place. It doesn’t matter how well you have researched your keywords or how great your landing page is; if nobody clicks on your ad you won’t get any leads.
So how do you write a great search engine ad? Here are 7 things you can do to improve your search engine ads.
Start Improving Your Digital Marketing Efforts Today
Tired of guessing how to market your business online? Get a free digital marketing report card from Lure Marketing! We will analyze your current digital marketing efforts and provide you with a detailed list of recommendations for how you can improve them.
Start Growing Your Business Today
We help small business owners across North America grow their businesses using progressive digital marketing and website design tactics. How can we help you do the same?
Lure Marketing is a digital marketing agency based out of Kingston, Ontario. We help small businesses navigate and thrive in the online world.