Small Business Marketing Seminars

Take Your Business To The Next Level

Small Business Marketing Seminars

Take Your Business To The Next Level

At Lure Marketing we are dedicated to educating small business owners about the latest tools and trends in digital marketing. Our philosophy is the more informed and knowledgable you are, the more informed your decisions will be, and ultimately the more successful you will be.

With that in mind, we are hosting a series of free marketing workshops for small business owners in the Kingston and Belleville area. See how you can grow your business using online marketing tactics; from social media, to search engine advertising, to content marketing.

Scroll down to see the full list of our upcoming small business seminars.

Creating a Winning Social Media Strategy For Your Small Business

Wednesday, October 11th | 5:30pm-7:00pm | The Sanctuary (221 Queen St, Kingston ON)

Marketing your business on social media platforms like Facebook, Instagram and Twitter offers many benefits to small businesses. Most small businesses, however, are not utilizing social media to its fullest.

In this workshop, we aim to fix that. We will take an in-depth look at social media and how any small business can find social media success. We will discuss:

  • Why every business needs to use social media.
  • Which social media platforms you should utilize, based on your target audience.
  • How to set up your social media profiles for success.
  • What you should be posting.
  • How to grow an engaged social media following.
  • How to get the most from social media by running basic ad campaigns.

This workshop will run on Wednesday, October 11th at the Sanctuary in Kingston, ON from 5:30pm-7:00pm. The workshop will last around 90 minutes (60 minute presentation followed by up to 30 minutes of questions) and have a maximum capacity of 20. If you are interested in attending, please RSVP using the form on your right. Please note that there is an attendance limit of 2 people per business.

Marketing your business on social media platforms like Facebook, Instagram and Twitter offers many benefits to small businesses. Most small businesses, however, are not utilizing social media to its fullest.

In this workshop, we aim to fix that. We will take an in-depth look at social media and how any small business can find social media success. We will discuss:

  • Why every business needs to use social media.
  • Which social media platforms you should utilize, based on your target audience.
  • How to set up your social media profiles for success.
  • What you should be posting.
  • How to grow an engaged social media following.
  • How to get the most from social media by running basic ad campaigns.

This workshop will run on Wednesday, October 11th at the Sanctuary in Kingston, ON from 5:30pm-7:00pm. The workshop will last around 90 minutes (60 minute presentation followed by up to 30 minutes of questions) and have a maximum capacity of 20. If you are interested in attending, please RSVP using the form below. Please note that there is an attendance limit of 2 people per business.

This seminar has already taken place. Thanks to everyone that attended! If you missed it, don’t worry we will be re-running it in the spring of 2018.

Online Advertising 101 – How To Spend Less To Advertise Your Business

Thursday, November 23rd | 9:00am-10:30am | Kingston Chamber Of Commerce (945 Princess St, Kingston ON)

There have never been more advertising methods available to small business owners than there is now. With so many choices it can be difficult to know which ones to use. Each has their own advantages and their own challenges. Without some basic knowledge, these ads can end up costing an arm and a leg and produce little to show for it.

In this workshop, we take an in-depth look at how you can spend less to advertise your business using online advertising. We will discuss:

  • What forms of advertising your business should be using, based on your industry and goals.
  • What causes most ad campaigns to underperform.
  • How to set up online advertising campaigns for success.
  • Ways to easily improve any online advertising campaign.

This workshop will run on Thursday, November 23rd at the Kingston Chamber Of Commerce. The workshop will last around 90 minutes (60 minute presentation followed by up to 30 minutes of questions). If you are interested in attending, and for more information, please see the chamber of commerce event page here.

Growing Your Business With Content Marketing

Thursday, December 7th | 5:30pm-7:00pm or 7:30pm-9:00pm | The Sanctuary (221 Queen St, Kingston ON)

Content marketing is a strategy focused on creating, publishing and promoting valuable, relevant content (blog posts, e-books, quizzes, videos, infographics etc.) on your website.

The consumer buying cycle is changing. Rather than going straight to a retail store, over 80% of consumers now gather information online first and will spend an average of 79 days gathering information before making a major purchase. Content marketing allows you to capture leads at this now critical information gathering stage.

In this seminar, we will discuss:

  • How content marketing can help you grow your business, regardless of what industry you’re in.
  • The downfalls of traditional advertisements and how content marketing can help.
  • How to set up your new content marketing strategy.
  • Free tools that can help you create more effective content.
  • How to properly promote your new content.

This workshop will run on Thursday, December 7th at the Sanctuary in Kingston, ON. To accommodate different schedules, we will be running it twice, once at 5:30pm and once at 7:30pm. Each workshop will last around 90 minutes (60 minute presentation followed by up to 30 minutes of questions) and have a maximum capacity of 20. If you are interested in attending, please RSVP using the form on your right. Please note that there is an attendance limit of 2 people per business.

Content marketing is a strategy focused on creating, publishing and promoting valuable, relevant content (blog posts, e-books, quizzes, videos, infographics etc.) on your website.

The consumer buying cycle is changing. Rather than going straight to a retail store, over 80% of consumers now gather information online first and will spend an average of 79 days gathering information before making a major purchase. Content marketing allows you to capture leads at this now critical information gathering stage.

In this seminar, we will discuss:

  • How content marketing can help you grow your business, regardless of what industry you’re in.
  • The downfalls of traditional advertisements and how content marketing can help.
  • How to set up your new content marketing strategy.
  • Free tools that can help you create more effective content.
  • How to properly promote your new content.

This workshop will run on Thursday, December 7th at the Sanctuary in Kingston, ON. To accommodate different schedules, we will be running it twice, once at 5:30pm and once at 7:30pm. Each workshop will last around 90 minutes (60 minute presentation followed by up to 30 minutes of questions) and have a maximum capacity of 20. If you are interested in attending, please RSVP using the form below. Please note that there is an attendance limit of 2 people per business.

RSVP To This Seminar

Start Growing Your Business Today

We help small business owners across Ontario grow their businesses using progressive digital marketing and website design tactics. How can we help you do the same?

Lure Marketing

Lure Marketing is a digital marketing agency based out of Kingston, Ontario. We help small businesses navigate and thrive in the online world.

Get In Touch

Phone
(613) 329-0980
E-mail

Business Hours
Monday-Friday 9:00am-6:00pm

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