Learn From Lure Marketing
Every year, more and more small businesses start a content marketing strategy, and for good reason. Over time, content marketing (aka “inbound marketing”) costs 62% less than outbound marketing tactics and generates over 3 times as many leads! At the...read more
What Is Local SEO? Local SEO is a subset of SEO that focuses on increasing a website’s search engine ranking for so called “local searches”. A local search is one that is geo-targeted, meaning that it includes a location within the search (i.e. “restaurants in...read more
Many small business owners aren’t getting the ROI from Adwords that they should be. Often times, this lack of performance is because they are paying way more than they need to when a consumer clicks on their ad. Today, we look at ways to increase your advertising ROI...read more
What Is CASL? In July of 2014, the Canadian Radio-television & Telecommunications Commission (CRTC) introduced The Canadian Anti Spam Legislation (CASL). This legislation was introduced to reduce the amount of spam sent to Canadians by ensuring that...read more
For small businesses, SEO is vital. For most consumers, their first interaction with a small business is through their website. With 3/4 of consumers never looking past the first page of search results, if your business isn't there, most consumers will...read more
With over 800 million monthly active users, Instagram is one of the largest and most popular social media platforms in the world. Founded in 2010, Instagram is a Facebook-owned mobile app where users share pictures and videos. While it has largely been ignored by...read more
Of all of the digital marketing channels available to small businesses, display advertisements are one of the least understood by the average small business owner. In this article, we will explore what display ads are, and what advantages they offer for small...read more
Google Search Console (formerly Google Webmaster Tools) is a powerful (and free!) toolset provided by Google. It is a collection of tools and reports that you can use to monitor your site’s health and performance to maximize your website investment....read more
Content marketing is a digital marketing strategy focused on creating and promoting valuable, relevant content to attract consumers and increase profits. For many small business owners, content marketing is still a relatively new concept. One of the biggest hurdles to...read more
What Digital Marketing Channels Are Right For Your Business? The rise of the internet has brought with it increased competition. It has also brought new, more effective ways to market small businesses. There have never been as many ways to market a small business as...read more
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We help small business owners across North America grow their businesses using progressive digital marketing and website design tactics. How can we help you do the same?
Lure Marketing is a digital marketing agency based out of Kingston, Ontario. We help small businesses navigate and thrive in the online world.