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10 Types of Tools That Help Small Businesses in Their Marketing Efforts
Many small business owners struggle to keep up with all of their marketing tasks. Fortunately, there is a wide array of marketing tools available to help small businesses more easily reach their target audience, boost brand visibility, and drive growth. In this blog,...
Why Do You Need A Target Audience?
Imagine embarking on a journey without a map or a destination in mind. In much the same way, navigating the business world without a clear understanding of your target audience can lead to uncertainty and missed opportunities. In this blog, we will explore the...
How Does Traditional Marketing Differ From Digital Marketing?
In today's dynamic marketing landscape, small businesses are facing crucial decisions when it comes to choosing the right channels for their marketing efforts. Traditional marketing methods are being reconsidered as businesses explore the potential of digital...
Unlocking Website Success: Avoiding Common Mistakes
Creating a captivating and engaging website is essential to finding success in today's digital age. It serves as a virtual storefront, an information hub, and a powerful marketing tool. In this blog, we will show you the most common mistakes that we see in small...
How To Tell If Your Marketing Efforts Are Working
After pouring your time, energy and money into a comprehensive marketing campaign, it is crucial to assess whether those campaigns have actually produced positive outcomes for your business. Fortunately, there are methods that marketing teams and small business...
How To Build A Successful Content Marketing Strategy?
Content marketing is a powerful tool for small business owners, when it is properly executed. In this blog, we will guide you step by step through the process of creating a successful content marketing strategy. But first, what is content marketing and why is it such...
Seo vs Sem
Search engines have become critical to the success of every small business. Businesses that show at or near the top of consumer searches will thrive while those that don’t can really struggle. Businesses that want to improve their visibility in search engines have...
Paid vs Organic advertising
In today's highly competitive business environment, choosing the correct marketing channels is essential to the effectiveness of your overall marketing strategy. Today, we will review the differences between paid and organic advertising to help you decide which is...
Why Every Small Business Should Run A Branding Campaign
What Is A Branding Campaign? Branding is the process of growing a relationship between your business and consumers. Instead of promoting a specific product, service or offer; the purpose of a branding campaign is to promote your business as a whole. A branding...
15 Crucial Blogging Tips For Small Business
Every year, more and more small businesses start a content marketing strategy, and for good reason. Over time, content marketing (aka “inbound marketing”) costs 62% less than outbound marketing tactics and generates over 3 times as many leads! At the heart of most...
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We are a digital marketing agency that helps small business owners across North America grow their businesses using progressive digital marketing and website design tactics. How can we help you do the same?
Lure Marketing
Lure Marketing is a digital marketing and website design agency with offices in both Kingston and Belleville, Ontario. We help small businesses navigate and thrive in the online world.
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