Content Marketing ServicesAttract New Customers With Valuable Content
Content Marketing Agency Serving Kingston, Belleville, Quinte West and Surrounding Areas.
Content marketing is an inbound marketing strategy focused on creating, publishing and promoting valuable, relevant content (blog posts, e-books, quizzes, videos, infographics etc.) on your website. This content draws consumers to you and, when done well, will also establish your business as an industry leader and generate top-of-the-funnel leads.
The consumer buying cycle is changing. Rather than going straight to a retail store, over 80% of consumers now gather information online first and will spend an average of 79 days gathering information before making a major purchase. Content marketing allows you to capture leads at this now critical information gathering stage.
Capturing leads at this early stage not only allows you to influence their eventual purchase decision, it also allows you to follow up with helpful information, keeping your brand at the top of their mind through the entire buying process. When they’re eventually ready to make a purchase, your business now has an advantage over your competition.
Professional Content Generation (Blogging)
Use our knowledge and experience to create a winning content marketing strategy for your small business. We use proven inbound marketing strategies to drive more traffic to your website and convert that traffic into qualified leads.
Content marketing offers many benefits to small businesses. These include:
- Spreading your message in a natural, less “salesy” way.
- Increasing website traffic and brand awareness.
- Improving you website’s SEO.
- Establishing brand authority in your niche.
- Generating qualified leads.
You will recieve content that is:
Properly Researched And Planned
We start by finding out what type of content your consumers are searching for.
Optimized For Search Engines
Our prefessionally written content is built around the keyword phrases that your target audience is searching for.
Designed To Convert Readers
Just reading one article isn’t enough. Our content is built to get your readers to continue reading other articles and eventually convert into leads.
Do you just need help setting up your blog? Do you already have content but aren’t seeing results? Check out our flexible digital marketing packages for solutions to fit every need!
Lead Magnet Creation
Take your content marketing strategy to the next level by adding lead magnets to your website.
Lead magnets are special pieces of content that are gated behind a contact form. In order to get the content, consumers must first give you their contact information, typically their e-mail address. All you have to do is sit back and watch qualified leads appear in your e-mail inbox!
We are able to create many different types of lead magnets including:
The most common form of lead magent for a reason. E-Books give your potential customers info they can’t resist! Great for capturing qualified leads.
Rapidly gaining popularity over the last few years, infographics are the most shared form of content out there. Great if you want to spread your message to the biggest audience possible.
Demonstrate your knowledge and establish yourself as an industry expert to potential customers by hosting a webinar. Great for converting leads into customers.
Want To Learn More About Content Marketing?
To learn more about content marketing and how it can be used to grow your business, check out our blog!
Start Growing Your Business Today
We help small business owners across Ontario grow their businesses using progressive digital marketing and website design tactics. How can we help you do the same?
Lure Marketing is a digital marketing agency based out of Kingston, Ontario. We help small businesses navigate and thrive in the online world.